Streaming Wars

Business sites keep predicting the death of Netflix.  I have a hard time believing that the new ones entering the market will do a lot of damage.  Sure, they might inflict a wound, but Netflix is ahead of them.  They have data that can be used to create shows people want to see.  Can Disney, Apple, etc. create enough new shows to force people to change their habits?  I doubt it.  Netflix appeals to certain groups.  Disney will go after Marvel, Disney, and Lucasfilm fans.  Will that translate into everyone subscribing?  I seriously doubt it.