For every critic complaining about Netflix killing the movie experience, they are not doing much to champion going to movies in theaters. Every time I see a story, I don't see much encouragement, especially for smaller films. Then, you have the instant returns. Publications expect movies to make all their money in the first week. An example would be the Christmas release of Avatar 3. It was released one week before Christmas. That is the week when everyone is doing their last-minute shopping. Kids went on vacation the Monday after it came out. To me, it is no surprise that it is "rebounding." When we worked in theaters, it was the calm before the storm. A slow first week before Christmas usually meant a slaughter the next week. Don't believe what you read about a film dying in its first week. Sometimes it is just beginning.
No comments:
Post a Comment